How does Popeye smell?

There are very few things that haven’t changed in my life over the past 15 years but one of them is my fragrance.

Although there is a very large selection of different perfumes in my mirror cabinet, there is always my go-to scent independent of my mood or attire: Le Mâle by Jean Paul Gaultier.

The idea of smelling like a sailor may not be the most appealing and the shape of the original bottle doesn’t help to underline your masculinity either, I agree. And then there were the skirts long before Beckham did it. Just overlook those tiny details and embrace one of the most successful scents of our generation. A 20+ year track record can’t be wrong.

This spring Le Mâle is launching a new limited edition called Eau Fraîche, a lighter and summery scent that is represented by Popeye; the coolest sailor ever. A real pop icon and the perfect ambassador for a brand that doesn’t shy away from controversy and provocation. Just like yourself. A-gah-gah-gah-gah-gah-gah!

Special thanks to Jean Paul Gaultier and the team at The Pool Communications (www.thepool.ch).