The IRO store Zurich invited last Saturday together with Bolero magazine to participate in a photo contest for the fashion session #4. The idea was to put together an outfit from a selected number of clothes, and have a photographer take a picture in an outfit with the slogan “red carpet style”. Bolero selected the top 5 outfits and now the winner will be elected in an online voting (–> http://www.boleromagazin.ch/iro-red-carpet-voting).

Men’s grooming has become quite sophisticated since the old days of water, soap and after-shave. And the beauty industry has discovered that there is also money to be made with us, so new and often expensive specialized products are being launched on a daily basis. Thanks again for that David…unfortunately Victoria doesn’t pay our invoices.